A HARD-HITTING STREAMING CAMPAIGN

I wrote streaming ads for Max’s NFL reality show Hard Knocks, drawing inspiration from the hard-hitting action delivered by both the show and DraftKings.

MID-ROLL

PRE-ROLL

OOH

OOH to promote DK’s Sportsbook at Wrigley Field.

PAID SOCIAL

I helped lead and execute the “Spring Break Rewind” 360 campaign, which was inspired by MTV’s spring break parties from the early ‘90s. The campaign resulted in 6 of the 7 most successful weeks of customer acquisition in DraftKings history.

Paid social for DraftKings’ most popular proprietary casino game.

E-COMMERCE

Role: Sr. Copywriter
CD: Tom Herrera
Sr. Motion Designer: Kenneth Cooney