A LAUNCH THAT WAS NOTHING BUT NET
To launch the new NBA cans, I was first tasked with naming them. Once we had the name down (Throwback NBA Buds), we created dynamic social videos for each team.
Throughout the integrated campaign, we drew copy and design inspiration from the NBA’s most culturally impactful decade:
the ‘90s.
Organic social launch
IG Stories launch
Organic social sustain
Organic social sustain
Organic social sustain
Organic social sustain
Social sweepstakes
Role: Copywriter
Sr. Art Director: Tim Austin