A MOUTHWATERING BREAK FROM SCROLLING

To promote the “Zensation Zalad” at Zaxby’s, we created the Flavor Zen campaign—scroll-stopping paid social ads that gave viewers 7 seconds of Zen and a mouthwatering break from the sensory overload of social media.

We used a visual countdown to subtly discourage viewers from skipping.

“RAISED ON FLAVOR” TVC

We continued to make the food the star with a TVC that put flavor front and center.

ZAXBY’S X COKE FREESYTLE PAID SOCIAL

Coke tasked us with promoting a new drink at Zaxby’s. The “Southern Peach Fizzle” is an epic, refreshing blend of two flavors.

We teamed up with Coke to create a back-to-school social campaign that made returning to class much more palatable.

RADIO

Here are some of my favorite radio scripts I wrote for Zaxby’s. I even wrote an entertaining 3-minute-plus script for when customers were put on hold.

Role: Copywriter
Sr. Art Director: Ryan Huffman
ACD: Kristen Bankert, Jennifer Domaradzki
ECD: Peter Herbst